Once you validate your ideas and test prototypes, you also start marketing your future product. Use marketing automation early in the product development process to better understand your target group's expectations of your product and develop an optimal value proposition.

With smart campaigns, you can safely lead the first users of your products to the first WOW effect. At the same time, you create a solid user base for the first campaigns to launch your product.

In the session, I will present the phases of a product development and report on concrete examples from current projects where Mautic is used specifically for product development and market launch.