Abstract:
In an era of rapid digital transformation, cybersecurity plays a critical role in safeguarding data, identities, and trust across interconnected ecosystems. This paper explores the evolving landscape of digital trust and identity, focusing on key technologies such as Zero Trust Architecture (ZTA), Multi-Factor Authentication (MFA), Identity and Access Management (IAM). As cyber threats grow more sophisticated, organizations must adopt proactive strategies to mitigate risks, enhance user privacy, and ensure seamless yet secure digital interactions. By integrating advanced security frameworks, automation, and AI-driven threat intelligence, businesses can build a resilient cybersecurity posture that fosters trust and compliance in an increasingly decentralized digital world.