The days of prepurchasing a large amount of infrastructure are gone. Instead, in the Cloud, we deal with buying small units of resources at a low cost. Developers have the freedom to provision resources and deploy their apps. At a click of a button or line of code, they can spend company money. Moreover, they do need to go through any procurement process. Should they also be aware of the running costs of their apps and belonging infrastructure? In this session, we will find the answers for that, what mindset is required, tools Azure and other cloud providers provide, and the trend with cloud cost management, also known as ‘FinOps.’