In today's tech landscape, user personas are invaluable tools for understanding your target audience. However, they can sometimes perpetuate stereotypes and inadvertently exclude people. From simply missing to represent diversity to centering around a mainstream user or perpetuating gender stereotypes—there are some common pitfalls that may even lead to product teams abandoning user personas altogether. In this talk, we will look how an Inclusive Design approach can help you create personas that truly represent your diverse audience. Based on a case study from the healthcare sector, we will cover practical tools and methods as well as real-world examples.

Duration: 25-40 minutes.
Audience: Digital product builders (mainly designers, product managers, marketeers)
First public delivery: Nov '23