Session

Why Market Entry into Germany Fails — Long Before Sales Even Start

Most market entry failures into Germany don’t happen because of poor sales execution.
They happen much earlier — due to internal ownership gaps, unclear decision rights, and missing execution systems.

This talk breaks down the most common internal failure patterns that quietly kill DACH market entry before revenue is even possible.

Based on real operator experience, it shows:

• Why strategy decks fail without ownership
• Where leadership teams misread the German market
• Which execution signals predict failure long before KPIs move

No slides required — framework-driven, discussion-oriented, and adapted live to the audience.

Target audience: Founders, CEOs, GMs, and leadership teams
Session length: 30–45 minutes
Format: Keynote / Executive talk
Level: Intermediate to Advanced

No slides required — content is framework-driven and discussion-oriented.

Stephan Moschinsky

Operator-led market entry & execution for Germany / DACH — beyond strategy decks.

Hamburg, Germany

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