An NFT artist faces a world where they have open access to a potential audience of millions, yet at the same time they are competing with millions of other artists for attention.
In this world, the artist is the brand. People are much more prepared to have an interest in art by an artist who they have empathy for. Thet want to know the story behind the art. They also want to know who else supports the artist.
NFTs give a unique opportunity for artists to develop their own ‘tribe’ of like-minded supporters.