Session
Can't Innovate without a Mandate
Companies expect a lot from their corporate innovators today.
We're being asked to perform a whole shopping-list of difficult tasks: introduce AI to the business, create the products of the future, re-invent the company's business model, and –at the same time– please foster a "culture of innovation".
👩🏻💻 Innovation professionals complain there's not enough budget, or their company's risk appetite is too timid, or that senior leaders aren't sufficiently future-focused.
👨🏻💼 Meanwhile, corporate execs lament the lack of transparency of their innovation unit. They worry that so many of their innovation projects are disconnected from company strategy.
And nobody enjoys difficult conversations about ROI.
When you tolerate ambiguity in your innovation governance, you expose your organisation to a whole range of serious problems:
👌 Zero accountability
🎭 Conflicts of interest
🥚 Poor risk management
🐌 Snail-paced decision-making
🤹♀️ Inconsistent project execution
😔 A stagnant Innovation Culture
But – implementing an Innovation Mandate can offer an almost-immediate solution.
👉 Because it has one core job to do: It eliminates internal ambiguity.
In this session, you'll learn about:
- How most companies' innovation efforts are sabotaged by unclear governance
- Why a 'Mandate to Innovate' is indispensable – especially in the age of AI
- How implementing such a mandate demands that leaders make a few difficult, but clear choices
Stephen Parkins
Innovation strategist & Founder @ Culturedge
Haarlem, The Netherlands
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