Have you ever pitched an idea you truly believed in, only to be met with blank stares, polite nods, or outright resistance?
You brought passion, numbers, logic, and maybe even a few success stories. But somehow… it didn’t land.

The truth is: being right isn’t enough.

Whether you’re trying to convince your team to adopt a new tool, proposing a process change, or selling an architectural decision to management, how you communicate matters just as much as what you say. Your audience comes with their own priorities, fears, filters, and blind spots, and ignoring that won't get you anywhere.

In this session, we’ll explore the art (and psychology) of selling your ideas.
We’ll look at:
- Why logical arguments often fail.
- What causes resistance, and how to work with it instead of against it.
- How to tailor your message to peers, managers, or decision-makers.
- The importance of empathy, timing, and framing.
- Practical tips you can apply immediately, no Jedi mind tricks needed