Session

Unmasking Hidden Messages: Leveraging Machine Learning to Detect Embedded Marketing in Ads

In the ever-evolving world of digital marketing, embedded or subliminal messages in advertisements have become a sophisticated strategy to influence consumer behavior. This session will introduce a novel machine learning model designed to detect such embedded marketing cues in ads, providing a new layer of transparency in the advertising industry.

We will delve into the technical aspects of the model, discussing the algorithms used, the training process, and the performance metrics. We'll also showcase a live demonstration of the model in action, revealing how it identifies and interprets hidden marketing messages.

Attendees will gain insights into the intersection of machine learning and digital marketing, understanding how AI can be used to demystify advertising strategies and promote ethical marketing practices. Whether you're a data scientist, a digital marketer, or simply an AI enthusiast, join us to explore this fascinating application of machine learning.

Suvrakamal Das

Machine Learning Engineer

Kolkata, India

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