In this session, we will explore how a Central Customer Data Platform (CDP) serves as the backbone for orchestrating seamless and personalized user journeys, with marketing automation playing a pivotal role.

Discover how to leverage a CDP to collect and unify data across multiple channels, enabling sophisticated marketing automation that delivers tailored content at just the right moment.

I'll discuss strategic aspects, organisational elements and explain the reasoning behind the use of a CDP as well qs its base functionalities.