While seasonal trends dominate not only the fashion world but also the IT industry, let's consider whether our projects are built on a solid foundation or on fashionable, fleeting solutions. In this presentation, we will delve into Hype Driven Development: its enticing promises, pitfalls, and how to find the golden mean between innovation and a safe choice. You will learn where the hype comes from, its stages, and the potentially disastrous consequences it can have. I'll guide you on how to follow trends without losing sight of the main goal - the functionality and success of the project.