B2B SaaS Product Strategy Workshop

Understand how to align Product Area strategy and goals to company mission, north star, and key metrics.
Improve how you deploy your strategy across all teams who sell to, serve, and build for customers.

Learn how to build crisp value narratives, create bundles of products and services, which are optimized to sub-segments of customer and needs/use cases.
Become a person who is awesome at mobilizing cross-functional product teams in Product discovery (explore multiple alternatives with UX to refine product direction) and execution motions (articulate outcomes & goals and ensure alignment with PO & Engineering) to achieve the desired product outcomes.

Learn how to:
Craft a Product Vision and Goals
Choose a Product Strategy and Focus
Work with Stakeholders
Deploy a Product Strategy
Monitor Progress toward a Product Vision

Product Strategy is a system of goals and related choices that work together to accomplish the mission and vision of the organization.
The mission, vision, or northstar represent the direction of where you are going, and the strategy is the framework that guides decisions across the organization which will help everyone get there together.
A strong strategy includes who you will serve and how you plan to serve them, and more so leverages your competitive advantages to grow in ways others cannot.

Key takeaways:
1- Strategy should be based on the long term vision and current state
Before any strategic focus is chosen, it is key to evaluate where you want to be and compare that to where you are at the company, portfolio, product, and service level.
2- There are many strategies to achieve your business goals
Think broadly when selecting a strategy, the first thing that comes to mind is often not the best path forward. Start with what you are focused on fixing and then evaluate the options.
3- You must involve varied stakeholders when developing a strategy
In B2B landscapes product teams can lean on Sales, CS, Account Management, Pricing, Marketing, and other functions to inform strategic decisions and product initiatives.
4- Test your strategy before you widely deploy it
Leverage Stakeholders to help run fast experiments with existing customers or prospects to see if your intended strategy accomplishes your goals, then monitor data post execution.
5- Deploy and present your strategy and metrics in an easy to understand way
Think about what your audience needs to know and use colors and other highlighting tools to make clear what your focus areas are and how you’ll measure success.

Tami Reiss

Focus on your Strengths to Advance toward your goals

Miami, Florida, United States


Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.

Jump to top