The clock is ticking for your customers who are still using legacy Dynamics GP. It's time to consider the shift to the cloud with Dynamics 365 Business Central. This session will provide you with a comprehensive marketing strategy to facilitate this transition smoothly. We will cover:
• Target Audience Identification: Learn how to pinpoint the right segments of your customer base who will benefit most from the switch.
• Marketing Communications Transformation: Understand the implications of this shift on your marketing messages and how to effectively communicate with your customers in a way that prompts change.
• Timing Your Updates: Discover the optimal timeline for updating your website, social media, and other marketing assets to reflect this change.
• Communication Channels: Identify the best platforms and methods to inform your customers about the transition.
• Adapting Conversations and Presentations: Gain insights into how to tailor your sales pitches and presentations to address the concerns and interests of your customers during this transition.
Join us to equip yourself with the tools and knowledge needed to guide your customers through this significant change and ensure a successful migration to Dynamics 365 Business Central.