Your app’s authentication should deliver great UX or your first touch might be your last impression. Like it or not, users view authentication as an extension of your brand and a fundamental part of their experience using your product. Is your sign in experience gatekeeping the growth of your app?

This session will highlight the importance of treating authentication not just as a security measure, but as a critical component of the product experience. We’ll cover real world examples and share strategies for creating authentication flows that are reflective of your product’s value. We’ll also discuss how well-designed authentication flows leads to increased customer satisfaction, deeper engagement, and bottom line growth. This is a great session for anyone looking for ways to amplify the success of a growing app.