Using your docs to simply document your product is a waste of valuable attention. Developers come to your documentation with a need. They might not even know the words to describe that need, let alone understand how to navigate your docs to find a solution for it. In this talk, we'll explore how reframing your approach to center teaching leads to much better documentation that helps your developers succeed. We'll cover information architecture, levels of abstraction, and other tools for building truly exceptional documentation. If you're ready to turn your docs into a competitive advantage, then this session is for you.