Navigating the tumultuous waters of product and engineering since the 1990s, I've witnessed the dawn of early web technologies and the transformative evolution that followed. This journey, punctuated by both successes and setbacks, has endowed me with a unique perspective on the inevitable rollercoaster of product development. In this talk, we will delve deep into the invaluable lessons derived from product failures. Drawing parallels from the nascent days of the commercial internet to today's sophisticated landscape, I'll share personal anecdotes, insights, and strategies that will empower attendees to transform setbacks into stepping stones. By embracing the teachings of past missteps, we can pave the way for future innovations, ensuring that our products not only thrive but also reshape the horizon of possibilities.