In today’s hybrid workplace, internal communications professionals face a growing challenge: choosing the right channel to deliver the right message to the right audience. This session will explore how to strategically leverage Microsoft 365 tools—SharePoint, Viva Engage, Teams, Outlook, and Viva Connections—to optimize message delivery, engagement, and impact.

We’ll begin by unpacking key communication considerations: message purpose, audience behavior, urgency, complexity, and feedback mechanisms. Then, we’ll dive into a comparative analysis of available channels, highlighting their strengths, limitations, and best-fit scenarios. Whether you're announcing a policy update, launching a change initiative, hosting a leadership Q&A, or sharing project feedback, you'll learn how to match your message to the most effective platform.

Through real-world examples and interactive discussion, attendees will gain clarity on:

- When to use SharePoint for authoritative, long-lasting content
- How Viva Engage fosters community and culture through dynamic, conversational messaging
- Why Teams excels at collaborative, actionable communication
- Where Outlook fits for formal, structured, and traceable messaging
- How Viva Connections unifies the experience and surfaces strategic content