The best-built feature in the world is worthless if nobody outside engineering understands why it matters. Closing that gap takes more than translating technical jargon — it means knowing your audience as well as you know your code. This session digs into what "knowing your audience" really requires: practical methods for translating technical requirements and components into something non-technical stakeholders and end-users can engage with, not just nod along to. Stakeholders don't need a glossary. They need someone who can meet them where they are.