How can you use AI today to attract customers, maintain product data and offer better service in your online store? Tobias Langmeyer presents concrete applications from e-commerce projects and his dc:connect talk. Learn how to make your products discoverable in AI search and bring interested shoppers to your store through AI recommendations. Further examples explore AI support for product descriptions, attributes and categories, and how an AI product advisor can help customers choose products and move towards a purchase. Gain an accessible understanding of the data and technical connections these applications need, along with practical ideas for implementing suitable solutions in your own business.

For business owners and e-commerce, marketing and digital leaders in small and mid-sized businesses. Duration: 30 to 60 minutes, or up to 2 hours for an extended session. Focus: applications available today for AI discoverability, sales support, product data management and AI features in the store. Examples for b2b and b2c. No coding skills required.