What makes digital transformation valuable to your customers? Digitising or automating an existing process often makes it faster. Creating lasting digital value means rethinking your offering and business model around customer needs. Tobias Langmeyer shows how small and mid-sized businesses can use digital services to meet new needs and improve the way they work with customers. Practical examples reveal the difference between a digitised process and an offering that gives customers new reasons to stay with you and buy more. Learn how to identify these opportunities in your own business and turn customer needs into digital services that strengthen your company.

For business owners, executives and digital transformation leaders in small and mid-sized businesses across industries. Duration: 30 minutes to 2 hours, tailored to the event and audience. Focus: digital customer value, business model development and customer loyalty. No technical background required.