Your store says an item is available, the warehouse says it is sold out and customer service cannot see the latest order status. How do you prevent these gaps when selling across multiple channels? Tobias Langmeyer shows how ERP becomes the heart of successful omnichannel commerce by bringing together product data, pricing, inventory and orders. Learn how online stores, marketplaces, physical locations and sales teams can share data and connect processes from order to shipment, invoice and return. Practical examples highlight the prerequisites and common integration pitfalls. Leave with concrete ideas for reducing manual work and delivering a reliable experience across channels.

For business owners and ERP, IT, e-commerce and operations leaders in small and mid-sized businesses. Duration: 30 to 60 minutes, or up to 2 hours for an extended session. Focus: data, integration and operations. Examples include the ERP software Microsoft Dynamics 365 Business Central.