Session
JAKO: Connecting b2b, b2c and Over 8,000 Team Stores
How can a sportswear brand grow digitally while making its retail partners central to that success? Tobias Langmeyer shares the JAKO success story from dc's perspective as software vendor and agency partner. The shared platform connects b2b, b2c and more than 8,000 stores for teams and clubs. The focus is on useful digital services: tailored club collections, straightforward ordering, the Team Creator for designing teamwear and a dealer portal for everyday collaboration. Discover how the brand, clubs and retailers work together, and what this omnichannel approach can offer mid-sized manufacturers developing their own sales networks.
For business owners and e-commerce, marketing and sales leaders at small and mid-sized brands and manufacturers with dealer networks. Duration: 30 to 60 minutes including Q&A. A case study from implementation partner dc's perspective. Focus: b2b/b2c, team stores, dealer involvement and digital services.
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