Shopping online, getting advice in store and using loyalty points across channels: how do you create a consistently positive customer experience? From a technology implementation partner's perspective, Tobias Langmeyer explores which channels fit your business model and how to connect your online store, point of sale, marketplaces and marketing. The focus is on how the systems work together: where are inventory, customer and marketing contacts, and loyalty points managed? How do channels access reliable information? Learn how to define an authoritative source for each type of data, creating a single source of truth and making it accessible through integrations. Practical examples show how individual channels become a connected experience customers enjoy.

For business owners and e-commerce, IT, marketing and sales leaders in small and mid-sized businesses. Duration: 30 minutes to 2 hours. Focus: channel selection, customer experience, system architecture and data flows across channels. Technical concepts are explained in accessible language.