Why should your business customers keep coming back to your portal? Tobias Langmeyer shows how a login-only b2b shop with tailored services and workflows can become part of their daily work. Customer-specific pricing, catalogues and easy ordering provide the foundation. The real opportunities lie in features built around your customers' tasks: tailored configurators, approval workflows, spare parts services or warranty handling. Learn how to identify these opportunities, develop them together with customers and implement them in a portal that is easy to use. Practical examples show how digital service can differentiate your business, strengthen customer relationships and create new commercial opportunities.

For business owners and e-commerce, sales and customer service leaders at small and mid-sized manufacturers and wholesalers. Duration: 1 to 4 hours, depending on the presentation or workshop format. Focus: login-only b2b portals, tailored customer workflows and digital services that add value. No coding skills required.