How do you win new customers and turn your b2c business into a strong driver of revenue? Tobias Langmeyer explores the role of your online store within a complete omnichannel strategy and the capabilities it needs to deliver. These include compelling product experiences, easy product discovery, a smooth checkout and helpful service. Just as crucial is the connection with your product range, pricing, marketing and logistics: how do you reach the right people, make your offering attractive and deliver on your promises? Practical examples from small and mid-sized businesses show how to bring these elements together, convert visitors into buyers and build a commercially successful b2c business.

For business owners and e-commerce, marketing, sales and logistics leaders at small and mid-sized brands, manufacturers and retailers. Duration: 1 to 4 hours, depending on the presentation or workshop format. Focus: customer acquisition, revenue growth and the relationship between the online store, product range, pricing, marketing and logistics. Suitable for new stores, relaunches and ongoing development.