All apps exist for commercial gain. Whether it's through in-app purchases or ads, or by augmenting real-world products and services, commercial success can be measured, tested and improved.

This talk provides sensible, practical advice on how to maximise your app's commercial potential, including:
- Which monetisation strategies work (and why ads are less effective in 2024)
- Why user experience is crucial and how to continually improve it
- Techniques for generating more downloads from your store page
- Why reviews matter, but probably less than you think
- How effective strategies differ for apps vs games, and for Android vs iOS

This is a code-free non-technical session suitable for app stakeholders, marketeers and CxOs as well as indie developers