Are you in a company that is customer obsessed, striving to create solutions that focus on the user needs and desires? Maybe you even try to build those solutions together with the customer, involving them in the actual design by building incrementally using mock-ups, pilots, and MVPs? How can we build stable and sustainable IT solutions in such an highly agile environment?

In this workshop, we will take a close look at a technique that came out of the agile community; user story mapping. The original application was to get control of the product backlog, making it explicitly connected with the user interaction and help discovering delivery slices that are viable for the user. Its applicability can also be extended to include other phases of the product delivery, all the way from the initial ideas and inception, creating coherent customer journeys, to the continuous enrichment and maintenance of the product after the initial deliveries. Story mapping is not only a tool for product discovery, but also domain modelling and product delivery, being a tool to cross the chasm between business, UX, and IT.

We will create a map for a concrete product taken from the pay TV domain, trying to follow all the phases of the product discovery and learn the intricacies of the domain along the way. The user need is the main driver here, but will also be constrained by company strategies, IT legacy, organisational structure, and many other factors. We will also see how the map can be used to handle changes in requirements as well as explore how one can incrementally construct the product to shorten the essential feedback-loop.

This is a 2 hour session, focusing on the story mapping technique.