Drawing on over 20 years in the field, this two-day workshop is an in-depth exploration of how to establish and scale a successful Managed Security Service Provider now that AI has changed the rules of engagement.

One dose of market reality up front: aggressively pitching advanced AI governance to mid-market clients who still lack basic security hygiene will alienate your core demographic. We build the business case around that constraint, not despite it.

From there, we cover internal operations in an AI-augmented SOC, how to strategically expand your catalog to monetize AI Governance - securing the AI Development Life Cycle (ADLC) and defending against novel vectors like prompt injection and Shadow AI - and how to sequence advanced offerings so they land with clients who are actually ready to buy them. You'll leave with a concrete blueprint for structuring, pricing, and growing a next-generation MSSP.