In today's rapidly changing world of software development, Quality Assurance (QA) has evolved from simply finding bugs to a vital role in delivering value and achieving business success. This session will highlight how QA serves as a strategic partner, and how quality can be integrated at every stage of the process.

We'll talk about why building a culture of quality matters, how to collaborate effectively with stakeholders, and how to use modern testing approaches like shift-left and shift-right testing. You'll learn practical ways QA can help your team work smarter, reduce risks, and deliver experiences that impress your users in today’s competitive market.