When AI tools started flooding the market, I was genuinely unsure what to do with them. There was pressure to “have an AI story” for clients, even though I didn’t yet feel clear about it myself. Can't say we didn't start with the customers - and I'll share those stories in my session, too! But first, I had to start it with me — using AI daily in business strategies, marketing, sales, and pre-sales, testing what works, what doesn’t, and where I was fooling myself. Little by little, the fog cleared, not because of the tools, but because of how I learned to think with them (and still learning!).

In this session, you will learn:

☑ How to move from AI hype to practical clarity through hands-on experimentation
☑ Why personal AI adoption must come before client-facing AI conversations
☑ Practical ways AI can support marketing, sales, and pre-sales without replacing judgment
☑ How to use AI to sharpen messaging, discovery, and proposals — not automate thinking
☑ How to confidently lead AI discussions when clients expect “magic solutions.”

AI is not a shortcut or a magic pill. And truly, I still haven't figured out the best working scenarios in business; it's a way to go. Maybe there's no "best"; there's a road forward. But I strongly believe that, just like before, the client’s problem comes first — the tools only amplify how well (or poorly) we understand it. This session offers a grounded, experience-based perspective that partners can apply immediately.