Back in the days, when software distribution happened over floppy disks or email, things were simple. It was only the transport medium that was relevant, not the format, as it is with container images. Code-based collaboration between teams and across teams is predominantly accomplished through Git. However, the majority of software that is distributed and shared is closed source or not meant to be accessible publicly. When it comes to the distribution of ready-to-run software packaged in containers with a specified, target group, there are no well-established out-of-the-box solutions. Today, most organizations are building home-grown solutions. In this lightning talk, I show an elegant solution with Harbor Container Registry, the static site generator Hugo, to share and distribute containerized software privately. All in a way that greatly reduces or even eliminates the amount of custom code needed to build a solution.