User research is an integral part of designing the right experience strategy. Learning about your customers through qualitative and quantitative research allows you to build a clear understanding of who they are, what they want and how can they achieve their goals.

It is the basic yet powerful foundation that needs to be laid before orchestrating experiences for customers based on their touchpoints with a brand/service.

The topic will cover the types of user research, how to identify what works for you and which tools you should implement and tips on synthesizing information to gather impactful insights and enhance customer experiences.