Building a Power BI report is easy. Building one that people actually open, understand, and use is a different story. In this session we walk through 5 practical steps that take you from knowing nothing about your audience to delivering a report that serves them.

We cover how to research your audience and define the message, how to organize your content before you open Power BI, how to choose the right visuals, how to apply design principles that improve both clarity and usability, and how to evaluate whether it actually works. No design background needed, just a willingness to approach report building as a process rather than a one-off task.