I think we all know that feeling, we created a great report, and it shows exactly what the user told us in the first meeting. And then nobody uses it. That's horrible and such a waste of time, resources and creativity.

Creating reports for (different) user is challenging. They have varying needs, experience levels, and ways of interacting with data. Some need detailed, drillable insights; others only want key metrics. Some explore reports interactively, others check summaries on mobile or printed pages. However, poorly designed reports slow down decisions and create frustration.

In this session, you will learn practical steps to create reports that get used and drive action. We cover techniques to understand your users and their processes, gather actionable requirements, and translate them into clear visuals and layouts. You’ll see how to communicate effectively with different audiences, provide a consistent look and feel, and guide users toward informed decisions.

By the end of the session, attendees will know how to create reports that connect with users, support decisions, and are actually adopted across the organization.