A practical playbook for turning AI capabilities into a scalable business. I cover how to position AI platforms and agents for clear customer value, choose the right packaging and pricing, and build partner motions that drive distribution. You will learn how to structure ecosystem programs, enable ISVs and SIs, create repeatable sales plays, and use telemetry to prove ROI and expand accounts. The session includes real-world lessons on navigating procurement, security reviews, and adoption hurdles in enterprise environments.