During our good old days, whenever we wanted to personalize experiences in MVC Websites that were based on Sitecore XP Scaled environments, we used to configure the personalization rules in the various components, create profiles and personas to filter out our customer base and play with Campaigns and the engagement value. Everything was already available out of the box and was a part of the same application.
Now, with the Composable DXP, each piece is like a separate building block of the whole Ecosystem, that our customer requires.
As a part of this presentation, we will be seeing a Demo consisting of various personalized experiences for an end user, wherein the Personalization rules inside Sitecore will be triggered based on the Conditions or Audience configured in the CDP.
We will also see how engagement value for a given end user can be collected in CDP, over the course of time, when the user is visiting the website multiple times with the help of extension properties of the user and creating the Personas with the help of Batch Segmentation. We will be using CDP Webhooks to update the Extension properties and Decision Models to show the Persona responses on the website.
We will see the use of Stream APIs and Engage Libraries to facilitate Server-side integration between Sitecore and CDP to fetch the experience results and display on the website.
We will see how we can utilize an End user profile data residing in the CDP, by Configuring Tokens in Sitecore and fetching their values using the Web Experience in the headless website. This will demonstrate integration of XM Content with CDP Data.
As a Bonus, we will see automated data ingestion in CDP using a Time triggered azure functions and the use of Azure Cognitive Services for AI Modeling with CDP to demonstrate the role of AI in Customer Data from a Marketing perspective.