One-way SMS is old and it limits people to interact with the business. What if I have a question and nobody is listening to my query in real-time? The business just lost a customer right there! We need to engage consumers on the channels they love. According to stats, there are 3B users worldwide, and over 100B messages are sent on WhatsApp, FB, and Instagram every day. Approximately 500M new users will be adopting messaging by end of 2025. There is a great TAM and incredible opportunities in front of us to not only capture these users but also have meaningful conversations with them.
I will share how to engage with the users at scale with the help of technology and AI APIs.