This presentation explores the evolving relationship between human designers and AI tools in the creative process, drawing from real-world experience integrating generative AI into design workflows. The speaker, a Senior Product Designer with expertise in AI implementation, will demonstrate how artificial intelligence can enhance rather than replace human creativity in the design process. The talk will address common concerns, showcase effective integration strategies, and provide a framework for maintaining human-centred design principles while leveraging AI capabilities.
The presentation will utilize live demonstrations of tools like Loveable, Replit, and V0, bolt’s AI features, showing how they can be integrated into various stages of the design process - from initial ideation to final implementation. Case studies will highlight successful AI-human collaboration in creating user interfaces, generating design variations, and conducting rapid prototyping while emphasizing the crucial role of human insight in guiding and refining AI-generated outputs. Special attention will be given to establishing ethical guidelines and maintaining brand consistency when working with AI tools.