Here's a dream job! You're working on the newest tech, the team you're on has the best reputation in the company and your product manager totally gets you! Amazing right? If this description doesn't fit, don't worry you're not alone, let's see how we can turn things around.

Last year I became an R&D group manager of 15 excellent programmers in 3 teams. The product was so unique we needed to behave like a startup within the organisation. We needed to pitch ourselves for money, to bring potential clients aboard, to find a bigger purpose and an identity to let us become the company's gold.
So wether you're an entrepreneur or an intrapreneur - big corporation software groups and small startups are not that different when it comes to the engineering teams' PR.
By the end of my talk, both developers and managers will be able to strengthen their teams strengths and create your own empires!