Building and scaling B2B products is no easy task, but having the right framework can make all the difference. In this session, I’ll walk you through a proven approach to taking products from a fresh idea to a full-blown market success. We’ll explore the key stages of the product lifecycle—from nailing product-market fit to launching and scaling up—and I’ll share practical do’s and don’ts for each step.

Did you know that 90% of new products fail because they don’t meet customer needs? This session will teach you how to avoid that fate by putting the customer at the center of your product decisions. You’ll also learn how to move from passion to a solid premise, properly prioritize what to build, and ultimately drive profits.

Real-world examples. Proven strategies. Quick wins. Even good notes to take back to your teams! Let’s turn your B2B product into the next big success.