A common theme with technology user and meetup groups is the never-ending battle for space, sponsorship, and growing attendee numbers. This can be a problem whether the entity meets in primary or secondary markets. Several tips can help you run a successful Java user group (JUG), Meetup or most any volunteer-led organization. Content, marketing, scheduling, special events, and consistency are all small factors that can add up to a successful JUG. Come to this session to learn how the Atlanta Java User Group (www.ajug.org) has gone from a loose association of technologists to a business that is growing and self-sustaining, stretching back nearly two decades, centered on the community of Java developers.