Session
Culture eats Agile for Breakfast: BMW Case Study
In 2019, BMW set out to build its first end-to-end online sales platform—starting in South Africa but ultimately becoming the global standard. With 75 people across 9 teams in 3 countries, we launched a game-changing platform in just months—right before COVID-19 made online car sales a necessity. But the biggest challenge wasn’t tech—it was culture.
For six months, the team was stuck in silos, unable to gain traction. The problem? Traditional hierarchy killed collaboration. The solution? A radical shift in ways of working. By aligning leadership, structuring around value streams, and fostering a culture of true collaboration, we unlocked agility at scale.
This talk will reveal the three essential steps to driving real Business Agility—beyond frameworks and theory. No fluff, just hard-earned lessons from transforming a legacy enterprise under high stakes. If you’re battling silos, resistance, and culture clashes in your agile transformation, this session will show you how to break through and deliver.

Vanessa Martens
Agile Transformation Wizard ;)
Johannesburg, South Africa
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