Launching a design sprint in your team and business can be intimidating. Especially, if you have never done it before. So let’s get some first-hand experience.

Most of us will have heard of a “design sprint” and perhaps even read the book “Sprint” by Jake Knapp who invented the design sprint at Google… but how many of us have actually run a design sprint in out teams and businesses?

We love the idea of involving our consumers early in the design process to build products that are customer centric. We are passionate about not building too much too soon with no feedback from customers so we don’t waste time and money.

We will walk the group though an actual design sprint over the period of 90min. We will use the problem of traffic in Cape Town – a complex problem which lends itself to Design thinking – as the simulation to learn how to run a Design Sprint.

The key steps in a design sprint will be followed:
1. Understanding the problem: we will present data on the traffic problem and the users
2. Ideation and sketching
3. Decision making
4. Prototype building and
5. User testing and feedback