Mobile optimization is as important to your website as SEO. Statistically, 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps are well optimized for shopping. Everything from the design of the site to how fast it loads affects the user's perception of the site. This session aims to dive into this world of mobile optimization to help you understand some of the options you have at your disposition to keep your website trendy and your users happy.

Agenda:
- Brief Introduction to Mobile Optimization
- The Mobile Experience: Conversion Rate Optimization
- Overview of A/B Testing for Mobile Sites
- Accelerated Mobile Pages (AMP)
- AMP HTML, JS and CSS
- AMP Validation