Companies at the very early phases are often focused on achieving product-market fit. Once this phase is completed successfully and the organization discovers the core of its repeatable business, a new phase of growth starts to unfold––scaling up and selling up-market to larger organizations.

What worked for your first 300 customers won’t necessarily scale or meet the requirements of the larger, often highly-regulated corporations you’re pitching to now. In this talk, I will share the story of a modern scale-up that now has to enter its next phase of maturity and level-up many aspects on the engineering side to unlock new business opportunities. This talk will focus on technical and product aspects from UX design through security and privacy, and into scaling considerations that require attention to make this possible. We will provide real tangible examples through areas we are investing in including: UX scalability, SSO, GRC considerations, role-based access control, designing for hybrid and on-prem deployments, stability, auditing, monitoring and much more. All of these have a direct impact on the fundamentals of DevOps, SRE and platform engineering - and the art of choosing when to plan and invest for them (and when is too early) is important to master as you scale.