Building a Power BI report is easy. Building one that people actually open on a Monday morning — that's a different story.

There's a real gap between a report and a data product. A report answers a question. A data product becomes part of how a team thinks, decides, and operates. It gets bookmarked, referenced in meetings, and trusted enough that people act on it without double-checking the numbers first. Getting there takes more than good data and clean visuals — it takes intentional design, stakeholder alignment, and a shift in how we approach BI development and maintenance.

This session covers the practical side of making that shift — from wireframing and design patterns that build trust, to layout decisions that drive action, to what happens after launch when the real work begins.