Session

Asian America Breaks The Internet: Complicating Authenticity, Consumption, and Digital Communities

Since the birth of The Internet, Asian Americans have played a key role in content creation and community formation. Focusing on newer social media platforms, such as TikTok and Kumu, our panel’s speakers analyze creative content which spark socio-cultural debates within Asian American digital communities. We touch on issues of racialization stemming from gendered aesthetics, from the gatekeeping of the term ABG by Southeast Asian women against “appropriation” by East Asians, to the critiquing of Black masculinity used in Asian thirst traps by Himbos, Kevin Nguyens, and Swagapinos on Tiktok. Meanwhile, Asian #FoodTok demonstrates how cultural capital gets concocted not solely through cuisine but the narratives of authenticity conveyed in 3 minutes or less by both Asian and non-Asian creators. Finally, the Philippine-based social entertainment platform Kumu demonstrates implications for U.S.-based Filipino subject formation. While the novelty of Internet platforms is important to our analyses, we also ground our case studies in the historical contexts of Asian American racialization and gendered stereotypes, cultural capital and cuisine, and the geopolitics of the Filipino diaspora. Overall, we examine how The Internet, particularly newer social media platforms such as TikTok and Kumu, illuminates how Asian American GenZers and Millennials construct their understandings of Asian American identity and community formation.

Zach Anderson

Lecturer, California State University Long Beach

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