BI stands for Business Intelligence, so the goal isn’t “nice dashboards.” The goal is better decisions.

The problem is: decisions don’t look the same for everyone. Executives want a fast read on direction, managers need enough context to act, and analysts want room to explore. They also don’t build trust in the same way — and that’s where many reports fail quietly.

In this session, I’ll share the framework on how to design BI reports around personas. You’ll leave with a practical method you can reuse in Power BI (or any BI tool) to make adoption more likely, reduce confusion, and help your reports become part of how people actually run the business.

✅Who it’s for: BI developers and report designers who care about adoption and real-world usage.
⛔What we won’t cover: This isn’t a DAX masterclass or an RLS setup walkthrough, it’s about designing user experiences that scale across different audiences and access levels.