Many dashboards look polished but fail to drive action because they aren’t built for the people making decisions.

This session explores how applying personas to Power BI development can transform adoption and trust. You’ll see how to create evidence-based persona cards, match Row-Level Security to audience expectations, and design visuals that meet each role where they are. Using a real HR reporting scenario, we’ll walk through mapping personas to metrics, permissions, and dashboards, showing how this reduces confusion while increasing impact.

By the end, you’ll leave with a ready-to-use framework for persona cards, a checklist to validate your designs, and practical steps to boost adoption in your next reporting project.

👉 Who is it for?
BI developers, and data visualization professionals who want to increase adoption of their Power BI reports by aligning design with real decision-making needs.

🚫 What we won’t cover:
This session is not a DAX masterclass or a technical security deep dive. Instead, it focuses on the design process of translateing user differences into practical report structures, visuals, and entitlements.