Most dashboards fail not because of weak visuals or unclear KPI, but because they are designed for “everyone.” In reality, no two BI consumers behave the same. So, when we treat all of them as one audience, dashboards become overloaded, misunderstood, or ignored.

In this session, we explore a persona-driven BI approach that blends human-centered thinking with scalable BI architecture. Using People Analytics examples, I’ll show how defining clear BI personas improves not only dashboard design, but also data models, navigation flows, RLS strategy, and KPI interpretation.

You’ll learn how BI personas help you:

- Prevent the “one dashboard for everyone” trap
- Translate human behavior into BI requirements
- Build scalable BI structures that align with organizational hierarchy
- Improve dashboard adoption by giving each audience the level of depth, story, and context they expect

🌱Whether you work in HR analytics, finance, operations, or enterprise BI, this framework will help you create reporting experiences that are intuitive, role-aligned, and strategically impactful.

👉 You will leave with a reusable persona blueprint and a clearer understanding of how to design BI solutions that people genuinely understand, and actually use.